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f2w - is a 360° model that delivers the perfect product <> Market Fit & vastly enhances success rates of high-stake new launches.
Industry Insights
Of new launches lack a well-defined 5C (consumer, customer, category, country, cost) centric value creation plan i.e., an un/under-defined product<>market fit.
Of launches do not have clarity on costs & tend to have unrealistic expectations of year-one results.
Of new category & market launch failures can be traced back to the lack of compelling consumer & category propositions.
f2w allows you to understand the market dynamics and assess the potential size of prize & investment requirements before launch.
f2w is built on the proven "5C - Fit" model that asks all the right questions to enable a well rounded launch & sustainable plan that’s destined for success.
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f2w is a rigorous model administered by seasoned professionals that looks at multi-dimensional readiness, and potential pitfalls & recommends a road-mapped action plan.
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Perfect Product<>Market Fit
Business Impact
5%-15%
Success
Improved Launch Success Rate.
Enhancement
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Enhanced value delivery for the Consumer, Customer, and Company.
Preparation
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Enhanced internal & external preparedness, goal setting & potential to exceed plans.
Longevity
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Sustainable approach allowing for long-term growth.
Our Toolkits
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