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Indian Health & Beauty Major

Product<>Market Fit

Assortment

Listing

Context

70% of new product launches and companies entering the UK Market fail within the first 3 years.​

How can we help suppliers enter the UK market supporting them to build a long-term sustainable business model​.

Market Diagnostic

  • Cross Functional meeting to align on focus areas (products, channels, categories, customers) .

  • Understand markets dynamics and exploratory customer meetings​.

  • Determine customer & channel opportunities l2w

  • Consumer Panel Research. ​

  • Size the prize​.

Strategy Development​​

  • Develop a compelling category based selling story and USP.​

  • Design launch ROADMAP​.

  • Market and Customer Planning​.

  • RTM assessment (Distributor Assessment)​.

Ongoing Management​

  • Appoint 3rd party Distributor​.

  • Ongoing Distributor Management acting as an interface between both supplier and Distributor use tools in real-life situations.​

Action Steps

Approach & Sprints  (How we helped Indian Health & Beauty gain a listing in Boots)​

NB: Boots are part of the World’s largest Health and Beauty ​retailer (Walgreens Boots) and have a 30% UK market share.

Results, Impact & Status

Provided category support to Boots and created a Natural Toothpaste segment​.

Developed a close relationship with Boots and held a 1 day promotional event in their Head Office in Nottingham. This was a themed event involving. ​

3 India Health & Beauty Botanique SKU’s listed nationally in the Top 235 stores​.

Opportunistic – sold 1 million soap bars to Tesco during COVID (4 variants displayed on 4 x 1 meter shelves in 750 Tesco stores​.

Case Studies

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