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t2w - a tech-enabled transformation model that interrogates current trade terms with a view to de-risk it, make it work harder & smarter & move it to “pay for performance”.
Industry Insights
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Of CPG companies list trade terms as one of their top spend items.
Of companies have non justifiable, high-risk items in their trade terms with potential multi-million $ liabilities.
Of companies are dissatisfied with their current trade terms & would like a greater part to be deployed as “pay for performance”.
t2w is critical to ensure trade terms deployed in the most effective and efficient manner & create the largest possible value.
t2w leverages:
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Machine intelligence – SIMBA: Enables a granular understanding of where and how current monies are deployed. It is also a simulator that helps visualize options for organizing spending to drive the best productivity.
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Human intelligence: SIMBA’s outputs are interrogated by seasoned professionals to identify deeper insights & nuances both from risk & opportunity perspectives, across the key vectors of Customer, Category, Brand, Pack & Geography.
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t2w enables de-risking trade terms to avoid sudden & unplanned liabilities for organizations & creates opportunities for moving large chunks of trade terms to pay for performance.
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Business Impact
5%-15%
Harmonization
Trade terms harmonized, fair & justifiable
Growth
Trade Terms invested behind growth drivers
Visibility
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Spends visible & tweakable via Simba
Efficiency
Terms working harder building cost efficiency
Viability
Trade term spend growth declines
Our Toolkits
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