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Dynamic Initiative Management Engine ​

​Global CPG Giant

Customization

Personalization

Optimization

Reduced Cost

Enhanced Productivity

Growth

  • Of senior executives would like to get greater returns from their trade funds

  • Of sales managers think the trade program costs have ballooned way ahead of business growth in the last 5 years

  • Of senior executives believe trade program cost optimization fixes one of their biggest leaky buckets.

DIME is an A.I powered tool that enables company to PRIORITIZE and HYPER - PERSONALIZE trade programs and selling stories for EVERY SINGLE CUSTOMER

WHY?

DIME brings the power of digital tech based personalization & customization that changed the face of consumer marketing to the world of trade management. This game changer moves trade plans from 'one-size-fits- all/most' to 'retailer specific hyper personalized plans' resulting in a major productivity boost art of the World’s largest Health and Beauty ​retailer (Walgreens Boots) and have a 30% UK market share.

WHAT?

DIME is a game changer that leverages the power of Al & ML to drive explosive growth by prioritizing & hyper personalizing trade plans resulting in sales growth at reduced costs.

How?

DIME uses trade programs created by category teams as parent initiatives. & with the help of bespoke
algorithms; prioritizes & hyper personalizes programs making them most suitable for every individual retailer. This results in an overall productivity boost while decreasing costs & growing initiative hit rates & retailing.

DIME Enables - Personalization & Prioritization of Promotions

Results, Impact & Status

DIME addresses the biggest needs of senior executives by addressing one of the largest P&L elements i.e. trade spends. Brings it from the era of one size fits all into the new AI/ML powered world of hyper-personalization & delivers outstanding results with Increased Sales, Decreased Costs & Enhanced productivity

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