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eB2b

Indian start-up Unicorn.

Action Steps

Approach & Sprints

1. Best Fit modeling

Optimum portfolio, coverage, logistical systems, MOQs & more.

3. Road map for profitable growth

Portfolio, Coverage, procurement, training, selling for scale.

5. Road map for profitable growth

Portfolio, Coverage, procurement, training, selling for scale.

2. De-coding the business DNA

What builds scale, profits, credibility, shopper-relevant assortment & other key business drivers. Hence what’s must-have, good to have, may not have.

4. Discovery to map the current:

Understand the current coverage, logistics, products, categories, sellers, buyers, products, sales, profits, etc.

Context

How do we build a profitable scale?

Despite massive scale in key categories margins proving hard to come by. Long tail portfolio, transaction size, and transaction frequency across segments need analysis & assessment to build an optimal portfolio.

Results, Impact & Status

Multiple sets of pilot tests run to validate real-life results of models relating to portfolio, coverage, frequency, pricing, promotions, etc.

Portfolio & Coverage models adopted into core business for scales execution in 2022

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